The Blog

Refined Running Website Launch

Welcome to Refined Running, an inclusive blog dedicated to improving running technique for individuals of all ages, skill levels, and aspirations. Whether you're an adult seeking to enhance your performance, a young enthusiast taking their first steps in this...

A Summer of Website Rescue – SOS

Summer 2021 seems to be where I discover websites (of course, built by others), where they are so crippled with numerous dangerous set up issues, or poor or no maintenance. One other these companies trades over £300k/month through their website, yet it is so dangerous...

Something to do while we are stuck indoors – Build your own church!

So, this idea has been three months in the making. I thought I'd make a model of our village church. From then it grew into something we were planning to print, and issue to the village for people to make their own church to support the roof repair fund. Well, now,...

If you don’t ask, you don’t get! New website for world class comic Tiff Stevenson

Watching Mock the Week, I really think Tiff is funny - So I googled to see what else she's in. Stumbled across her website, which didnt really work, so I emailed her to offer to fix it.  Well, 4 months later, and her new website is up and running. Enjoy!

Website Security ‘Must Haves’ for 2020

Forty years ago, we barely had computers. Twenty years ago we were worried about the millenium bug. Now with the breaking of the Twenties, the age of cyber attacks is well and truly upon us. With daily attacks breaching major websites, revealing customer details in...

Cotswold Childcare – One page website

Lesley from Puddleducks is branching out. With years of daycare expertise, there is now a big demand for ad hoc childcare services which she is satisfying. Take a look at to see if there is anything that can be done for...

PJG Garden Designs – A Labour of love

We've been running for a few months now. Peter came to me referred by Lyn at Martha's Attic. He had a very clunky old html website to sell his beautiful handmade wrought iron garden ornaments and furniture. Starting as a simple e-commerce site, it quickly became...

Wild Grace launches in Woodstock

Sinead took over Wild Grace in the early new year, and has hit the ground running. Her beautiful flowers, gifts, and cards are stunning. A stunning website was needed to complement these.

Video bringing property rentals to life

I was very lucky to be able to pitch to undertake video tours for a local home rental company. With some very clever tech, and just the right camera set up, these properties really do stand out from those with only images. Here's a sample.......

So, you’ve decided you need a website? Do you really?

What exactly are you trying to achieve by putting yourself, or your business on the web?

Keeping up with the competition? It looks good? I think it might add new business? Ah, well if you answered the last question, then maybe you should.

If you don’t already have a ready and ample supply of loyal customers, then you’re probably in the position of wanting more. According to recent research by the Federation of Small Businesses;

  • 53% of people said they would be more likely to use a small business if they had a professional looking website
  • 90% would be more likely to choose a business which used a business email address, rather than a private one, ie enquiries @banburybuilders. com vs banburybuilders @
  • 95% of consumers would check out a supplier’s website before using them.

So, I’ve convinced you that you need a website? Now think about what you want it for. Do you want it to look really good, with lovely designs, animations, so all your friends go ‘Wow!’? I hope that’s not all. Perhaps you want to find a way to communicate with the world what you do, to be top of Google searches, to get new contacts, be a source of information for new of existing clients, to sell stuff online.

Whichever it is, you need to start planning. Here’s the top 10 things to do when you’re planning your website:

–          Have a look at your competitors. What are they achieving from their sites? What’s wrong with them?

–          What makes what you offer special? What’s the USP? Why should people buy, or trade with you?

–          What are the specific goals from your website? New leads, orders, newletter downloads, site visitor numbers?

–          How much time & resource are you going to put into maintaining the site beyond set up? It’s all very well setting up a site, but in 2 years time, will it be fit for purpose? Does it have the flexibility to change with business needs?

–          Do you have the resource to keep in touch with your customers using the site? Customer Relationship Management (CRM) is an important way of keeping your customers loyal through regular emails, updated site pages, new product launches, and special offers.

You’ve got all these answered, then it’s time to talk to a web designer (hopefully!) about your needs.

You’ll then need to go through a few more steps to create your website, from collecting images, photos, and frequently asked questions to deciding on a domain name for your site, and brainstorming important keywords and phrases which people will use to find your services.

After all that, perhaps we can make a start! Good luck.